Survival is Not Enough/Godin 186-190

187 Why bother spending time to understand data if you’re not going to do anything with the information once you find it?

An evolving organization doesn’t want to put all its eggs in one basket, because it’s been demonstrated time and time again that organizations don’t know how to pick the right basket.

190 Cheap projects mean that you get more chances to find the right project. The only people who don’t benefit are companies obsessed with finding the right project before they launch anything. In the long run, those companies will always be defeated by the quick and cheap.