Survival is Not Enough/Godin 183-184

184 For some reason I don’t understand, people are far quicker to give feedback on something that’s already done, that’s easy to hold and touch and work with.

There’s almost no product or service made by a company that can’t be made into a prototype before the factory is built or the people are hired. Yet most companies fail to even bother.

185 Schrage believes you can tell a lot about a company by the way it prototypes, and I agree.