The Ultimate Sales Machine / Holmes 1-4

1 Every company can dramatically strengthen its sales and marketing materials by adding market data.

3. Building a sales machine is not going to be about doing 4,000 things; it’s going to be about doing 12 things 4,000 times each.

4 In order to be the Ultimate Sales Machine, you actually have to be great at leading, managing, and marketing.

You can profoundly improve your company or department if you absolutely commit to one hour per week in which you do nothing else but work on making the business much more effective. In the course of this book, you will learn exactly how to spend that hour.

The key is learning and practicing the pigheaded discipline and determination you need to constantly address and readdress the 12 areas outlined.

Implementation, not ideas, is the key to real success.