The Ultimate Sales Machine / Chet Holmes

Preface
A corporation fails every 3 minutes
96 percent of all companies fail within 10 years
26,000 new products and brands are introduced each year.
16-30% of consumers change brand loyalty in one evening of watching commercials
74% of consumers buy outside their favorite brands

In the last 15 years the cost of getting in front of a client has gone from $100 to $500

Mastery is a direct result of pigheaded discipline and determination.

I realized that becoming a master of karate was not about learning 4,000 moves but about doing just a handful of moves 4,000 times.

Most important, by focusing like a laser beam on the 12 strategies in this book you will outsell, outmarket, and outmanage your competition at every turn.