The Game of Work / Coonradt 66-69

67 What make conditioning such a powerful force? Repetition, repetition, repetition.

68 When you are coaching you must understand that success is the result of behavior, which is determined by attitudes, which are formed by conditioning, which takes place through repetition. Repetitive learning is the only vehicle to modify conditioning, which alters the attitudes that control our behavior, which produces the results we want.

Winners understand the importance of conditioning as it relates to attitudes, behavior, and eventually achieving success or results. Winners are constantly conditioning themselves by reviewing their written goals, reading good bocks, surrounding themselves with other goal-oriented individuals, and inviting repetition of positive thoughts while pushing negative thoughts out their minds.

69 If you want to motivate your workers, if you want them to feel like members of the team, if you want them to work as if the company belonged to them, you must give them the freedom to choose the way to succeed. If you do, they will come through for you--beyond your wildest dreams.