The Game of Work / Coonradt 16-19

17 Goals that are not written are merely wishes.

Goals that are not written down are easily forgotten or changed; written goals that are reviewed regularly become reality. Unwritten goals cannot be read or reviewed. When goals are not written, the power of conditioning through repetition is lost.

19 Goal setting and goal striving become truly effective only when team or corporate goals become the same as personal goals--when it becomes my team or my company.

These employees have entrepreneurial instincts to help ensure the success of their companies because their personal goals are intertwined with the company goals.