The Customer Revolution / Seybold - Part 1

BUSINESSES NEED TO BE MORE CUSTOMER-CENTRIC THAN PRODUCT-CENTRIC IN ORDER TO THRIVE IN THE NEW ECONOMY.

Embrace the Customer Revolution and Thrive in the Customer Economy. Unless you act now to focus on the quality and consistency of the customer experience you offer, your firm will be hopelessly lost in the turbulence. Customers have taken matters into their own hands, maximizing their power of choice. They prefer custom-designed experiences. They want good service, fair prices, and innovative offerings. If they don’t get it from your business, they will go elsewhere, and will tell the world too. Adapt to changing customer desires in real-time. A customer-focused culture attracts and retains employees because these companies are more fun to work in than those that are product-centric and bureaucratic.