The City of Influence / Stewart 45-46

46 Because it teaches us that building something strong is worth the investment, even, if others are building things that take much less time and effort.

Remember, if price and performance are equal, then the level of relationship will trump. The reason you are consistently losing opportunities and accounts is because your competition is predictably trumping each of your hands with higher relationship card. In other words, they have more bricks than you.