The City of Influence / Stewart 43-45

44 Disneyland would perform at the level you expected and were willing to pay for that luxury.

45 Bricks represent the relationships inside of your city of influence, and they are the only building material guaranteed to keep your business safe from the attacks of the wolf.

When two competitors both have fair prices and excellent performance then the relationship becomes the deciding factor. And the more expensive the service, the more relevant the relationship.