The Pursuit of WOW/Peters 169-170

170 Per Harvard scholar Richard Neustadt

1) Hard information is often limited in scope, lacking richness, and often fails to encompass important non-economic and non-quantitative factors.

2) Much hard information is too aggregated for effective use in strategy making.

3) Much hard information arrives too late to be of use in strategy making.

4) Finally, a surprising amount of hard information is unreliable [which mocks our tendency] to assume that anything expressed in figures must necessarily be precise.