The Pursuit of WOW/Peters 143-147

144 Managers have to understand that inspiration is a valuable commodity.

 

145 We can't keep suffocating the risk-takers.

 

147 Guy Kawasaki, one of the original Apple Macintosh gang, had this motto: "Never buy a computer from a company where the president can't do the demo." Simply throwing money at innovation without involvement at the top is useless.