The Pursuit of WOW/Peters 133-143

143 Digital Equipment was started with something like $50,000. Today, venture-capital firms laugh at the idea of considering anything that's needs less than half a million dollars.

What's interesting is the goings on one level down from the formal capital market. When INC. did its 500 fastest-growing companies list a couple of years ago, it asked how many bucks people had used to start their companies, and 75 percent had spent less than $100,000. Some insanely high number, like 35 percent, had spent less than $10,000.

 

What makes Boston and Silicon Valley interesting is that you see companies that do value new ideas. Making innovation a rock-bottom tenet of company culture is the key.