The Pursuit of WOW/Peters 116-128
119 This is a business where a loose, creative, non-linear atmosphere in the halls translates into better ratings and a better work experience...Part of what makes (broadcasting) a thrill is that you never have to grow up. Randy Michaels/Jacor Communications (radio)
128 In today's world the premium belongs on unsystematization: i.e. providing a special face to every customer, even if you are lucky enough to have millions of them. Getting organized (systematization) is a must, don't get me wrong. But you can carry it far too far. And when blah become your signature in a crowed market, watch out.


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