The Pursuit of WOW/Peters 116-128

119 This is a business where a loose, creative, non-linear atmosphere in the halls translates into better ratings and a better work experience...Part  of what makes (broadcasting) a thrill is that you never have to grow up.  Randy Michaels/Jacor Communications (radio)

 

 128 In today's world the premium belongs on unsystematization: i.e. providing a special face to every customer, even if you are lucky enough to have millions of them. Getting organized (systematization) is a must, don't get me wrong. But you can carry it far too far. And when blah become your signature in a crowed market, watch out.