GOOD TO GREAT/COLLINS 152-159

155 We were quite surprised to find that fully 80 percent of the gtg executives we interviewed didn't even mention technology as one of the top five factors in the transition. Furthermore, in the cases where they did mention technology, it had a median ranking of fourth, with only two executives of 84 interviewed ranking it number one.

 

 157 The evidence from our study does not support the idea that technology change plays the principle role in the decline of once-great companies (or the perpetual mediocrity of others). Certainly, technology is important--you can't remain a laggard and hope to be great. But technology by itself is never a primary cause of either greatness or decline.

 

159 ...thoughtless reliance on technology is a liability, not an asset.