The Pursuit of WOW/Peters 107-110

108 There is a distinct difference between doing something "for" the market and being part "of" the market.

 

110 ...thinking about the importance of context and thence packaging.  In short, damn few of us (save for the Japanese, who are fanatics on the topic) take packaging anywhere nearly as seriously as we should. It's a lost opportunity--a big one, in fact.