What does someone need to do to get fired?
Who are the three most powerful people standing between things that need to change and actual action by the company?
What if you fired those people?
What’s your company’s winning strategy?
Is each manager required to have her staff spend a portion of their time on creating the future.
Are you (personally) a serf, a farmer, a hunter or a wizard?
What about the people you work with everyday?
If you quit your job today, could you get a decent job as a farmer or a hunter?
If you could hire anyone in the world to help your company, who would it be?
What’s stopping you from hiring someone that good?
If an omniscient wizard walked into your offices and described the future and told you what to do to prepare for it, would your company be able to change in response to his vision.
How can your company dramatically lower the cost of launching a test?
Are there five area in your company that would benefit from fast feedback loops?
Are you building all your systems around testing and ignorance?
Are you hiding from the market?
Have you ever tried sushi?
If you could acquire another company’s
mDNA, whose would you choose?
Why don’t you do that?
Are the economies of scale really as big as you think they are?
Is this project going to benefit from the learning it creates?
In what markets could your marketing efforts enter runaway?
How much time does senior management spend with unhappy customers?
What do you do with complaint letters?
What are you measuring?
Are you being selfish with your personal
mDNA?
Have you institutionalized the process of sharing what you learn?
Are you focusing too much?
Are you the first choice among job seekers who have the
mDNA you seek?
Are you the first choice among employers that have the winning strategy you seek?
What do you need to do to become the first choice?
Do you Zoom??
Meme—The basic building block or an idea or organization construct. The functional unit of idea transference. The recipe for crispy tofu is a meme. So is the idea that the world is round.
mDNA The sum of all the memes and assets (brands, factories, talented people, partners, patents, etc.) in an organization. Memes are not as digital as genes—sometimes a meme is tied up in the person or asset it inhabits and can’t easily transferred.