Intellectual Capital/Stewart 191-198

198 The key to success in both endeavors--expanding a web, and jockeying for position within it--lies where we have by now come to expect it: information. The richer and faster the flow of information in a web, the better its participants will be able to seize new opportunities for themselves, thereby making the web's value propositions more attractive to customers.

 

The center, the genome, of all these new forms of organizational architecture is intellectual capital. Internally networked companies, virtual organizations, and economic webs partake of the same information Age economic logic: that ideas, knowledge, information processing, and other intangibles--human, structural, and customer capital--can generate wealth much faster and less expensively than physical and financial assets traditionally deployed. The arithmetic of the goods economy is addition; in the knowledge economy, it's multiplication.