GOOD TO GREAT/COLLINS 115-116

116 Does every organization have a Hedgehog Concept to discover? What if you wake up, look around with brutal honesty, and conclude: "We're not the best at anything, and we never been." Therein lies one of the most exciting aspects of the entire study. In the majority of cases, the gtg companies were not the best in the world at anything and showed no prospects of becoming so.