GOOD TO GREAT/COLLINS 112-114

114 It took about four years on average for the gtg companies to clarify their Hedgehog Concept.

Hedgehog Concept is an inherently iterative process, not an event.

The essence of the process is to get the right people engaged in vigorous dialogue and debate, infused with the brutal facts and guided by questions formed by the three circles. Do we really understand what we can be the best in the world at, as distinct from what we can just be successful at? Do we really understand the drivers in our economic engine, including our economic denominator.

Mechanism for moving the process:
Ask questions (Guided by the three circles), Dialogue and debate guided by the three circles, Executive Decision (Guided by the three circles), Autopsies and Analysis, (Guided by the three circles)