GOOD TO GREAT/COLLINS 111-112

112 By focusing on its simple, elegant conception--and not just focusing on "growth"--Fannie Mae grew revenues nearly threefold from its transition year in 1984 through 1996.

The Fannie Mae versus Great Western case highlights an essential point: Growth is not a Hedgehog Concept. Rather, if you have the right Hedgehog Concept and make decisions relentlessly consistent with it, you will create such momentum that your main problem will not be how to grow, but how not to grow too fast.