GOOD TO GREAT/COLLINS 109-111

111 For the comparison companies, the exact same world that had become so simple and clear to the gtg companies remained complex and shrouded in mist. Why? For two reasons, First, the comparison companies never asked the right questions, the questions prompted by the three circles. Second, they set their goals and strategies more from bravado than from understanding.

In contrast, not one of the gtg companies focused obsessively on growth. Yet they created sustained, profitable growth far greater than the comparison companies that made growth their mantra.