GOOD TO GREAT/COLLINS 99-100

100 Suffering from the curse of competence but lacking a clear Hedgehog Concept, they rarely become great at what they do.

The Hedgehog Concept requires a severe standard of excellence. It's not just about building on strength and competence, but about understanding what your organization truly has the potential to be the very best at and sticking to it.

To go from gtg requires transcending the curse of competence. It requires the discipline to say, "Just because we are good at it--just because we're making money and generating growth--doesn't necessarily mean we can become the best at it." The gtg companies understood that doing what you are good at will only make you good; focusing solely on what you can potentially do better than any other organization is the only path to greatness.