GOOD TO GREAT/COLLINS 98-99

99 The Abbott versus Upjohn case highlights the difference between a "core business" and a Hedgehog Concept. Just because something is your core business--just because you've been doing it for years or perhaps even decades--does not necessarily mean that you can be the best in the world at it. And if you cannot be the best in the world at your core business, then your core business cannot form the basis of your Hedgehog Concept.