104 Our study clearly shows that a company does not need to be in a great industry to become a great company. Each
gtg company built a fabulous economic engine, regardless of the industry. They were able to do this because they attained profound insights into their economics.
The central point is that each
gtg company attained a deep understanding of the key drivers in its economic engine and built its system in accordance with this understanding.
That said, however, we did notice one particularly provocative form of economic insight that every
gtg company attained, the notion of a single "economic denominator". Think about it in terms of the follow question: If you could pick one and only one ratio--profit per x (or, in the social sector, cash flow per x) - to systematically increase over time, what x would have the greatest and most sustainable impact on your economic engine?