The Pursuit of WOW/Peters 38-39

39 Build credibility in the field. What works with outsiders also works inside the company. You're a junior staffer. You've got a hot idea. Your boss is busy with what she considers more important ideas. How do you boost yours up the priority ladder?
Don't keep nagging the boss, for heaven's sake. (It's self defeating and gets you nowhere.) Instead, steal the time, by hook or by crook, and get out into the field. Make friends with people, sell them on your idea, induce them to test it--and give them all the help you possibly can. Then let them sell your idea to your boss. Your credibility become their credibility--and theirs is typically better than yours.
Sure, they take the credit. Now it's their idea. (That's the point.) What, then, is the payoff for you? The grapevine never fails: People know it was you who sparked the fire, and eventually that information finds its way to the top.