The Pursuit of WOW/Peters 35-37

37 Don't waste a single lunch.

38 Study your butt off. Know more about your client (or coworker) than the next person, and you've got a leg up.

One hour of preparation for every minute of a client meeting.

Building credibility from the outside in (and avoiding internal politics in the process)

...that you can insulate yourself from a lot of hassle by building up external credibility.