The Pursuit of WOW/Peters 23-25

25 (Why, once again, don't most businesses understand that forms are part of their signature and therefore great/awful advertisements for their businesses?) So if you're in a service business, worry a lot if you're not specifically working on the tangibles. (One small hint for the independent contractor: You can't spend too much time on calling-card design!)

26 You better start swimming or you'll sink like a stone..Bob Dylan.