GOOD TO GREAT/COLLINS 79-81

81 Scott Paper's and Kimberly-Clark's differing reactions to P&G bring us to a vital point. In confronting the brutal facts, the gtg companies left themselves stronger and more resilient, not weaker and more dispirited. There is a sense of exhilaration that comes in facing head-on the hard truths and saying, "We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.