Survival is Not Enough/Godin 227 - end

10 Tactics for companies that want to evolve quickly.

1) Invest in exploring to find the memes most likely to give you success.
2) Invest extra resources taking care of the people who carry the best set of memes.
3) Create lots of memes and kill the ones that fail.
4) Recognize that monogamy is bad.
5) Have a short gestation period and high periodicity—use fast feedback loops.
6) Invest as little as possible in the act of creating each new meme—keep your overhead tiny.
7) Don’t spend a lot or resources supporting memes that don’t make your company more fit, regardless of how historically cherished they are.
8) Swap memes with others.
9) Depend on recombination more that mutation.
10) Feed your young—invest in the memes that are worth spreading.