Survival is Not Enough/Godin 218 - 225

219 We make bets every day, and making many bets is smart.

225 …we run the business around the tests, not the other way around.

What if you spent that money building a system that made it easy to test the important things and then pass the data along?

So, instead of having just one or two small groups of people working on our online offers, we could open it up to hundreds of individuals or groups who want to help us succeed.