The Art of the Start/Kawasaki 136 - 137

137 The Art of Raising Angel Capital.

• Don’t underestimate them.
  
• Understand their motivations. Angels see two ways to pay back society: help young(er) people get a start, and help a product or service that makes meaning get to market.
  
• Enable them to live vicariously
  
• Make your story comprehensible to a spouse. The “investment committee” of an angel is his or her spouse.
  
• Be a nice person. Angels fall in love with entrepreneurs in a fatherly or motherly way.
  Sign up people they know or have heard of.