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Thursday, February 07, 2008

The Art of the Start/Kawasaki 132-134

134 The investor who might have said no is still watching what you do:

Did you try to establish contact after the pitch?
Did you answer questions that came up in the pitch?
Did you provide supplemental information that supports your case?
Have you surprised the investor by closing big customers or meeting milestones early?
Have other high-quality investors written you a check?

Persistence along these lines can pay off, and you can provide this sort of update weeks and months after your initial pitch…

…nobody funds a pest.

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