Survival is Not Enough/Godin 200-202

202 In a competitive marketplace, there’s no such thing as perfect. By the time you develop perfect, your competition will have changed the landscape so much that your product won’t even be good any more.

Over and over again, Microsoft has demonstrated that shipping a mediocre product but following it up with a much-improved (and evolved) version will always defeat a competitor who’s still busy working on their first version.

If you’re stuck waiting for something to be perfect, it’s very hard to get the feedback you need to make it better.