Survival is Not Enough/Godin 178-183

179 The pose of fast feedback loops is that you can find right now, from real people, whether your idea is worth pursuing.

Thomas Edison…The real measure of success is the number of experiments that can be crowded into 24 hours.

180 Managing your product line based on the objections of people who aren’t yet your customers is a dangerous policy.

182 Wouldn’t it be useful to know how people are actually using your product, and more important, how they’re not using it?

183 Suddenly, the cost of knowing is dwarfed by the cost of not knowing.