Survival is Not Enough/Godin 165-172

168 Part of the challenge of zooming is that it requires internal initiative to start and run the system and then continue initiative to create new variations. This doesn’t fit easily with the priority list of an already harried executive.

169 How do I get everyone in the company aligned, focused on the same tactics and willing to take risks in order to find success?

Find people who want to contribute, who read the right books and magazines, who are eager to make a difference. Offer them a chance to join a team that’s going to drive one process or another. And then get out of the way.

170 Don’t let the others hold you back.

171 You’re not stuck if you don’t want to be.

172 The easiest way to get to the runaway is to signal to zoomers that your company is a great place to work—and then to keep that promise by doing everything you can to hire zoomers.