Survival is Not Enough/Godin 157-161

158 When the posture of the company changes and the act of introducing a new idea is not big deal (because the act of canceling that idea is no big deal either), the number of ideas that get launch increase dramatically.

Responsibility comes with flexibility.

159 Establishing the status quo and then setting time frames to beat the status quo is the smart way to manage this evolutionary process. It’s not about waiting for a miracle. It’s about expecting an evolutionary solution that works.

161 The employee is the basic indivisible building block of the organization.

Truly talented individuals are worth more, because when they move from one organization to another, they bring more value with them.

Books and courses and public speaking all increase the value of you mDNA, as does the chance to lead projects, make sales, calls or learn a new skill on the job.