Survival is Not Enough/Godin 155-157

156 Alas, in tough times, it’s the new memes that are going to save the company, not the old ones.

Slack is the unallocated time in you working day. If a company ties its people as parts of the machine, there should be no unallocated time. Maximum efficiency occurs when everyone is busy all the time. But what does busy mean? If a group of knowledge workers have slack in their day, they’re more likely to farm more frequently, or to create the interpersonal connections that lead to new efficiencies.

If your company is nothing but a factory, then shouldn’t we be blaming the architect—the person who designed the system—not the cogs in the wheel?

157 Organizations are different. We provide our wizards and hunters the opportunity to develop the next generation of memes that will generate the huge profits we’ll need during the next cycle and the cycle after that one. There are two caveats: 1-Be obsessed with low overhead. 2-Don’t confuse a desire to zoom with a lack of responsibility.