Intellectual Capital/Stewart 67-71

68 GE/Jack Wech...We get 6% and 7% productivity increases routinely now, mostly because of 'small i' ideas...An idea is not necessarily a bio tech idea. That's the wrong view of what an idea is. An idea is an error-free billing system. An idea is taking a process that used to require six days to do and getting it done in one day. Everyone can contribute. Every single person.

69 The idea that knowledge can be slotted into a data-to-wisdom hierarchy is bogus, for the simple reason that one man's knowledge is another man's data.

70 Knowledge assets, like money or equipment exist and are worth cultivating only in the context of strategy.

71 First, there's the semi permanent body of knowledge, the expertise, that grows up around a task, a person, or an organization. The second kind of knowledge assets are tools that augment the body of knowledge, either by bringing in facts, data, information---call them what you will--or by delivering expertise and augmentation of others who need them when they need them, that is, leveraging them. Phone numbers are not intellectual capital; phone books are.