Intellectual Capital/Stewart 55-59

56 When you have knowledge no one else has access to -- that's dynamite.

We manage the forms rather than the substance, which is like a viticulturist playing more attention to the bottle than to the wine.

57 The management of intellectual capital is likely a newly discovered still-unchanged ocean, and few executives understand its dimensions or how to navigate it.

58 In a knowledge based company...the accounting system doesn't capture anything really.

59 But time is simply a proxy for costs, and all costs tell nothing about the value of what an enterprise produces, and tell managers only a small part of what they need to know to run the business.

One reason people give intellectual capital short shrift is that they can't see the brain gain--the returns on their investment