GOOD TO GREAT/COLLINS 20-27

21 Level 5 Leaders channel their ego needs away from themselves and into the larger goal of building a great company. It's not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious--but their ambition is first and foremost for the institution, not themselves.

22 The gtg executives were all cut from the same cloth. All the gtg companies had Level 5 leadership at the time of transition.

Level 5 leaders are a study in duality: modest and willful, humble and fearless.

25 Level 5 leaders: ambition first and foremost for the company and concern for its success rather than for one's own riches and personal renown.

27 gtg leaders didn't talk about themselves...they'd talk about the company and the contributions of other executives...

gtg leaders...quiet, humble, modest, reserved, shy, gracious, mild-mannered, self-effacing, understated, did not believe his own clippings.