The Art of the Start/Kawasaki 90-92

91 Positioning against the leaders or standard ways of doing business can save lots of marketing, PR, promotion, and advertising dollars, so pick the gold standard.

By spending millions of dollars and years of effort to establish its brand, your competition has done you a terrific favor—all you have to do is positioned against it.

92 If you are serious about staying in touch with reality, these are the ten most important questions you can ask:
1. When is your product or service going to be ready for market?
2. What are your true, fully loaded costs of operations?
3. When will you run out of money?
4. How much of your sales pipeline is going to convert?
5. How much of your account receivables is collectible?
6. What can your competition’s product or service do that yours can’t?
7. Who are your nonperforming employees?
8. Are you doing all you can to maximize shareholder value?
9. What is your organization doing to change the world and make meaning?
10. How good are you as the leader of the organization