The Art of the Start/Kawasaki 82-90

89 Don’t try to make money doing the things anyone can do. Make money from your magic:


1) What is the crucial “magic” that we’re creating?
2) Are customers buying from us because of the “parts” in our product or service—or because of how we integrate them to create a solution?
3) How can we tap into the efforts of other organizations to get market better, faster, and cheaper?
4) How many processes can we do well? Are there other organizations that can do them better for us?

90 …sell directly to customers. Once you’ve debugged your product or service and establish sales, use resellers to accelerate, expand, or supplement your efforts.

…utilize the existing brand awareness of the competition.