Survival is Not Enough/Godin 140-143

141 The problem with serfs is that they will inevitable slow down your business. You will always have undersupply or oversupply, and it will be your problem, not someone else’s.

The big successes will go to those who can evolve faster and leverage more valuable assets.

142 Endless improvements and constant tweaking made farming efficient.

Farmers have understood for thousands of years that focusing on yield is the most important activity.

143 If your boss is more likely to say,’ we’ll work it out’ than ‘you’re fired,’ you’re going to be more likely to try new things.

Getting it wrong is just as important as getting it right, though, as it showed a willingness (even passion) for testing.