The Art of the Start/Kawasaki 69-70

70 80% (effort) should go into the executive summary. These are most important paragraphs of your organization’s existence.

TIPS FOR EXECUTIVE SUMMARY

1) Do not exceed 20 pages in length
2) Select one person to write the business plan
3) Bind the plan with a staple
4) Simplify your financial projections to two pages.
5) Include the key metrics, such as the number of customer, locations, and resellers
6) Included the assumptions that drive your financial projections

Heidi Roizen (Mobius Venture Capital) I like to see detailed monthly numbers.
Mike Moritz (Sequoia Capital) We always focus on the first eighteen months to two years on the assumptions.
Steve Jurvetson (Draper, Fisher, Jurvetson) Ultimately, we fund entrepreneurs who want to change the world.