Survival is Not Enough/Godin 139-140

140 …employees who use feedback to independently change their actions and improve their performance. They could create an environment in which individuals are rewarded for constantly (and consistently) modifying their behavior in order to increase whatever is being measured.

We act like serfs because we’re genetically attuned to it, socially motivated to do it and often have no choice because of limited job opportunities. The combination of rapid change with technology, though, is going to take a big chunk out of the size of the surf population, pushing many of these workers into (potentially) more fulfilling and higher-impact jobs as farmers.

141 The problem with serfs is that they will inevitable slow down your business. You will always have undersupply or oversupply, and it will be your problem, not someone else’s.

The big successes will go to those who can evolve faster and leverage more valuable assets.