Survival is Not Enough/Godin 135-139

138 As fast feedback loop is a simple concept—knowing as soon as possible whether something is working or not.

For companies trying to evolve, a large number of serfs is perhaps the largest single impediment to change.

139 In companies that are struggling with change, a large serf class is frequently one of the forces dragging the company, forcing it to act more slowly.

…just to get a good at the process of making tiny changes without getting stressed about it.