Survival is Not Enough/Godin 128-135

132 Build a permission asset

134 It takes a wizard to see that a company ought to reinvent itself on top of a new technology or by acquiring a fast-moving but smaller firm.

It’s much more natural to evolve constantly than to undergo painful shifts on a regular basis.

The zooming organization that reaches runaway becomes unstoppable when it comes time to implement the wizard’s changes.

Little changes are good practice for big changes.

135 The goal of most large companies is to pay serfs as little as possible, all the while working to replace them with machines.