Survival is Not Enough/Godin 119-125

122 Remember that the reason you did the acquisition is to acquire mDNA may help your management team hesitate before they go out of their way to eliminate the very thing you just bought.

123 Treat the acquired people like heroes. Give them important, executive positions. Listen to their opinions right away, not in a year or two after they’ve proven their loyalty.

125 By exposing your organization to people carrying memes you’d like to incorporate, you’re likely to lose some individually (the mutations will be shunned)

This form of corporate sex is one of the most powerful available to management. There’s probably no faster way to alter a company’s mDNA than to fire the right people.