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Thursday, August 09, 2007

The Art of the Start/Kawasaki 47-57

48 A pitch can’t be too short because a good one will motivate listeners to ask question that extend it. (Ten slides, 20 minutes, 30 point font text)

49 You want to communicate “enough,” not everything.

For partnering, the next step is meeting with more people within the organization.

The purpose of a pitch is to stimulate interest, not close the deal.

56 The first words out of your mouth in the pitch should be.
1) How much of your time may I have?
2) What are the three most important things I can communicate to you?
3) May I quickly go through my PowerPoint presentation and handle questions at the end?

57 In a pitch, the CEO should do 80 percent of the talking.

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