The Art of the Start/Kawasaki 44-47

45 The gist of pitching is to get off to a fast start.

What does his organization do?...Answer that question in the first minute.

46 Every time you make a statement, imagine the little man’s asking his question. (So what?) After you answer it, follow with the two most powerful working in a pitch: “For instance,…”

So what? with For instance,…”

47 The foundation of a great pitch is the research that you do before the meeting starts.

First, learn what’s important to your audience.
Second, visit the organization’s Web site…organization background, executives, current efforts.